Inhaltsverzeichnis

Alle Kapitel aufklappen
Alle Kapitel zuklappen
Preface
13
1 The End of Business as Usual
15
1.1 Megatrends and Industries
17
1.2 Everything as a Service
19
1.3 Integrated Mobility
22
1.4 New Customer Pathways
24
1.5 Lifelong Health
27
1.6 Future of Capital and Risk
29
1.7 Sustainable Energy
32
1.8 Circular Economy
35
1.9 Resilient Supply Networks
38
2 Everything as a Service
41
A Brief History of the Services Economy
41
2.1 Business Model Evolution
43
2.2 The Trend of Servitization
44
2.3 Cost and Revenue Modeling
49
2.4 IT Shopping List
53
2.5 Organizational Turbulence
56
2.6 The Tetra Pak Story
58
2.7 New Mindsets
61
2.8 Slow and Steady
65
2.9 Everything as a Service with SAP
66
2.9.1 Contract Relationship Management
67
2.9.2 Subscription Billing, Revenue Recognition, and Partner Settlement
67
2.9.3 Digital Twins and Operational Lifecycle Management
67
2.9.4 Profitability and Risk Management
68
2.9.5 Consumables and Spare Parts Management
68
3 Integrated Mobility
71
“I’m a Traveler of Both Time and Space”
71
3.1 Not Your Dad’s Auto Industry
71
3.2 The Case for CASE
74
3.2.1 Connected Cars
74
3.2.2 Autonomous Cars
74
3.2.3 Shared Mobility
75
3.2.4 Powering E-Mobility
76
3.3 E-Mobility
80
3.4 Transportation Sharing
85
3.5 Mobility as a Service
86
3.6 Choosing Where to Live and How to Move
89
3.7 The Catena-X Story
91
3.8 Innovation Ahead
93
3.9 Integrated Mobility with SAP
94
3.9.1 Customer Centricity
94
3.9.2 Anything as a Service
95
3.9.3 Connected Products
96
3.9.4 Resilient Supply Chain and Smart Manufacturing
96
3.9.5 Sustainability and Circular Economy
97
4 New Customer Pathways
99
From the Bazaar to Amazon
99
4.1 Blurry Industry Boundaries, Crisp Customer Segmentation
100
4.2 The New Map to Reach Customers
104
4.3 Direct-to-Consumer Outreach
106
4.4 The “Re-Commerce” Opportunity
108
4.5 Improving the In-Person Experience
111
4.6 From Managing Relationships to Shaping Customer Experiences
115
4.7 The Fressnapf Story
118
4.8 Engaging with Customers on the Move
119
4.9 The Digital Commerce Journey Accelerates
122
4.10 New Customer Pathways with SAP
123
4.10.1 Customer Data Management
123
4.10.2 Commerce Management and Customer Engagement
124
4.10.3 Assortment Planning and Optimization
124
4.10.4 Omnichannel Promotion Pricing
125
4.10.5 Order Orchestration and Management
125
4.10.6 Sustainability in Customer Relationships
125
5 Lifelong Health
127
The COVID-19 Catalyst
127
Healthcare Analytics
128
Workforce Resilience
129
The Vaccine Collaboration Hub
132
Informed Citizens Fight against the Pandemic
134
5.1 The Cutting Edges in Healthcare
135
5.1.1 Personal Health Records
135
5.1.2 Artificial Intelligence
137
5.1.3 Wearable Tech and Telehealth
138
5.1.4 Genomics and Personalized Medicine
140
5.2 The Discovery Health Story
141
5.3 The Zuellig Pharma Story
146
5.4 Turbocharging Life Sciences
150
5.5 The Operating Room of the Future
154
5.6 Patient-Centric Data Network
155
5.7 Lifelong Health with SAP
158
5.7.1 Mental Health and Resilience of the Healthcare Workforce
158
5.7.2 Innovative Software-Based Medical Solutions
159
5.7.3 Supply Chain Transparency for Pharmaceuticals and Remedies
159
5.7.4 Inventory and Bed Management
160
5.7.5 Value-Based Care
160
5.7.6 Business Process Efficiency
161
6 The Future of Capital and Risk
163
Of Bear Hugs and Sushi Bonds
163
6.1 Convergence and Crosscurrents
164
6.2 Banking: A Spectrum of Customers
168
6.3 The Bank of London Story
170
6.4 Capital Markets: Giant Exchanges, Fintechs, and More
175
6.5 The Deutsche Börse Group Story
178
6.6 Insurance: Moving Way Beyond Premiums
182
6.7 The ERGO Mobility Solutions Story
184
6.8 The Future of Capital and Risk with SAP
188
6.8.1 Embedded Financial Services
188
6.8.2 Industry Convergence
189
6.8.3 Attracting Talent
189
6.8.4 Sustainable Financial Services
190
6.8.5 Finance as a Strategic Partner
191
6.8.6 Personalized Financial Services
192
7 Sustainable Energy
193
The Struggle with Finite Resources and Climate Change
193
7.1 The Heterogeneity of the Energy Sector
195
7.2 Global Energy by the Numbers
197
7.2.1 Energy Transformation and Geography
202
7.2.2 Energy Transformation and Industries
203
7.2.3 SAP’s Role in the Transition to Sustainable Energy
204
7.2.4 Decarbonizing the Energy System, One Molecule at a Time
206
7.3 Oil and Gas
210
7.4 Utilities
213
7.4.1 Solar Energy
213
7.4.2 Wind Energy
215
7.4.3 Renewable Energy and a Stable Grid
215
7.5 Hydrogen in the Energy Transition
218
7.6 The Galp Energia Story
222
7.7 The Shell Story
225
7.8 One Goal, Many Pathways to Energy Transition
228
7.9 Sustainable Energy with SAP
228
7.9.1 Sustainable Operations and Procurement
228
7.9.2 Carbon and Emissions Intelligence
229
7.9.3 Low Carbon-Intensity Fuels
230
7.9.4 Renewable Electrical Energy
230
7.9.5 Industrial Energy Management
231
7.9.6 Evolution of the Digital Retail Service Station
231
7.9.7 New Customer Engagement Models
232
8 Circular Economy
233
The Mythology of the Circle
233
8.1 Linear Societies
234
8.2 Thinking Deep and Wide about Material Flows
236
8.2.1 A Vertical Approach
236
8.2.2 Circularity for Food and Farming
237
8.2.3 Heavy Metal and Other Materials
238
8.3 Numerous Players Driving the Sustainability Shift
240
8.4 Integrated Reporting and Changing Perspectives
242
8.5 The Eastman Story
245
8.6 Circular Economy and Digital Enablers
248
8.7 Startup Ecosystems
250
8.8 From Circumnavigation to Circular Economy
251
8.9 Circular Economy with SAP
252
8.9.1 Sustainability in Transportation
252
8.9.2 Consumer Preference for Responsible Products
253
9 Resilient Supply Networks
255
“The Greatest Show on Earth”
255
9.1 Supply Chain Crises Abound
257
9.2 Supply Chain Resiliency and Digitalization
259
9.2.1 Agility
260
9.2.2 Productivity
261
9.2.3 Connectivity
262
9.2.4 Sustainability
262
9.3 The Maturing of Industry 4.0
263
9.4 The Evonik Story
267
9.5 New Supply Networks
270
9.5.1 On-Demand Warehousing
270
9.5.2 On-Demand Logistics
271
9.5.3 Warehouse Robotics
271
9.5.4 Supply Chain Visibility
271
9.6 When the Chips Are Down
272
9.7 From Farm to Fork
274
9.8 From Reactive to Resilient Supply Chains
275
9.9 Resilient Supply Networks with SAP
276
9.9.1 Supply Chain Disruptions
277
9.9.2 Visibility
277
9.9.3 Integration of Trading Partners
278
10 The Road Ahead
279
Appendices
281
A Acknowledgments
283
B The Authors
285
C Endnotes
287
C.1 The End of Business as Usual
287
C.2 Everything as a Service
287
C.3 Integrated Mobility
288
C.4 New Customer Pathways
289
C.5 Lifelong Health
290
C.6 The Future of Capital and Risk
291
C.7 Sustainable Energy
293
C.8 Circular Economy
295
C.9 Resilient Supply Networks
296
C.10 The Road Ahead
297
Index
299