Attract and retain quality customers with SAP CRM!

Discover SAP CRM

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404 Seiten, 2., Auflage , broschiert
SAP PRESS, ISBN 978-1-59229-836-5
404 Seiten, 2., Auflage
E-Book-Formate: PDF, EPUB, MOBI, Online
SAP PRESS, ISBN 978-1-59229-837-2

Understand how to make sure your customers are heard and their needs are addressed with this guide to SAP's CRM solution. Perfect for everyone new to SAP CRM, this introduction explains what CRM is, how it can improve customer relationships, and how it can enhance cost effectiveness and profitability across your business. Apply customer examples and practical insight to see how SAP CRM works in the real world.

  • Learn what customer relationship management with SAP is
  • Discover how marketing, sales, and service help you build customer relationships
  • Real-world examples of other companies that use SAP CRM
404 pages, paperback, 1 in. Flexible reference book format 6.9 x 9 in., perfect-bound. Printed black and white on 60# offset paper from sustainable sources. Reader-friendly serif font (Linotype Syntax 9.5 Pt.). One-column layout, with numerous figures and info boxes.
E-book in full color. PDF (19 MB), EPUB (29 MB), and MOBI file (44 MB) for download, DRM-free with personalized digital watermark. Copy and paste, bookmarks, and print-out permitted. Table of contents, in-text references, and index fully linked. Including online book edition in dedicated reader application.

With this book, you'll learn:

  1. What SAP CRM is All About

    Get the topic overviews, definitions of terminology, and clear explanations of business processes.

  2. Answers to Your CRM Questions

    Learn who your customers are, what IT functions you need to support them, and the industry requirements and pain points.

  3. How SAP CRM Works in the Real World

    Explore in-depth case studies and find out how other companies have supplemented their business processes with SAP CRM.

Highlights include: 

  • Marketing, sales, and service
  • Web Channel Experience Management
  • Customer interaction channels
  • Master data
  • Analytics
  • Industry verticals
  • Partner channels
Komplettes Inhaltsverzeichnis
»The only book that explains the fundamentals.«

Srini Katta is the founder, president, and CEO of iService Globe, Inc., an ERP, CRM, and BPO solutions company with offices throughout the world.


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