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Denys van Kempen is a marketing professional and SAP HANA product expert who has been working with SAP in-memory technologies since 2010. He has created 100s of tutorial videos for the SAP HANA Academy on YouTube and is a frequent contributor to the SAP Community. With his colleagues from the SAP HANA Academy, Denys also teaches Academy Live! at SAP TechEd and partner events. Previously, his team pioneered Sports Analytics at SAP under the banner of Experience SAP.