Syama "Srini" Srinivasan is an SAP certified professional and principal platinum consultant in the SAP North America Enterprise Information Management consulting team. He has more than 22 years of experience working with SAP software. Throughout his career he has implemented SAP solutions, and defined best practices, processes, strategies, and methodologies for enterprise master data management solutions. Srini was also involved in product testing and customer validation projects for SAP HANA SDI and SDQ and SAP HANA ADP. He has worked on several complex master data governance implementation projects across a variety of industries and is currently engaged in implementing SAP MDG for some of the top global companies and corporations in North America.