James Fisher is Vice President of Product Marketing for Analytics at SAP, where he is a key stakeholder in solution strategy and is responsible for go-to-market strategy, positioning and messaging, demand generation and events, and roadmap communications. He has more than 16 years of experience in the analytics, performance management, and finance industry. Prior to his current role, James was responsible for solution marketing for SAP’s entire portfolio of finance solutions, including Enterprise Performance Management and SAP ERP Financials, and he played a key role in the expansion of SAP’s portfolio of financial close solutions. He joined SAP with its 2008 acquisition of Business Objects, where he lead EPM solution marketing; he held solution marketing, global communications, and EMEA field marketing positions with Cartesis, a Paris-based EPM company subsequently acquired by Business Objects in 2007, which specialized in the consolidation and reporting market. Previously, James held marketing and consulting positions with PwC in its Enterprise Group Reporting Services team, where he supported a number of global fast-close projects, and at KPMG, where he was a tax consultant. James has a business and finance degree from Kingston University in the UK and a Professional Qualification from the Chartered Institute of Marketing.