Ismail Serin
Ismail Serin is a product management professional specializing in cloud-native PLM processes. As the head of product management for SAP's PLM offering in the public cloud, Ismail is leading the transformation of the PLM market by pioneering the adoption of cloud-native technologies. His main objective is to empower product-centric organizations with efficient business processes to deliver high-quality products on time and at the right price. Ismail firmly believes that achieving this goal requires deep integration between PLM, ERP, and supply chain functions, leveraging cloud technologies such as AI and machine learning. By applying innovation management methodologies like design thinking, Ismail ensures that key personas are prioritized throughout the end-to-end processes.
