Eudes Canuto joined SAP in 2010 in the area of SAP PLM consulting as a business development manager based in Chicago, Illinois. He holds a BSc. in computer science from the Universidade Federal de Pernambuco (Brazil) and a MSc. in software technology from the Stuttgart University of Applied Sciences (Germany). Before joining SAP, Mr. Canuto was as a software developer and then moved to a SAP PLM consulting role at CENIT AG. He worked for many years as a project manager and solution architect in several international SAP PLM customer projects with focus on discrete industries. Mr. Canuto is the SAP PLM practice lead for the R&D/engineering team in North America, leading the business development activities for the services organization. In addition, Mr. Canuto is responsible for the concept and build of the SAP Model Company for R&D/engineering and sustainability and has contributed to the development of the SAP PLM standard solutions.